Establishing Aesthetic Practice & Social Media Mastery

• Duration: 3 Hours
• Location: Online Only (Lifetime Access)
• Certificate: Certificate of Completion
• Pre-requisite: None
• Suitability: All Professionals

Establishing Aesthetic Practice & Social Media Mastery is an essential business and marketing course designed for professionals who want to build, grow, or strengthen their aesthetic practice. Combining business strategy with creative communication, this course prepares aspiring entrepreneurs and clinic owners to thrive in today’s competitive aesthetic industry.

Participants will gain practical insights into clinic setup, licensing, insurance, and supplier sourcing while learning how to craft a professional brand identity that stands out. The course also focuses on effective digital marketing strategies—covering social media management, content creation, email marketing, and client retention methods—to help you attract, engage, and retain your ideal clientele.

Backed by real-world examples and years of industry data, this module equips you with the tools to manage every stage of your aesthetic business—from concept to growth. Whether you’re launching your first clinic or refining an existing one, you’ll walk away with actionable strategies for success and sustainability.

Learning outcomes

• Assess your qualifications and identify areas for professional upskilling
• Comply with council regulations and acquire the required licenses and insurance
• Set up an aesthetic treatment environment that reflects professionalism and safety
• Source reliable suppliers and plan effective treatment pricing
• Develop strong client relationships and deliver exceptional client experiences
• Create engaging social media and email marketing content that converts
• Build and promote your brand through consistent messaging and social proof
• Implement retention and growth strategies to build a loyal, recurring client base

Course modules

• Chapter 1: Starting a Successful Skin Care Clinic
• Chapter 2: Welcoming Clients Into Your Clinic
• Chapter 3: Marketing Your Skin Care Clinic
• Chapter 4: Building a Loyal Clientele

Participants receive lifetime online access to all course materials and a Certificate of Completion upon finishing the module.