Description

Duration: 3 Hours
Location: Online Only (Lifetime Access)
Certificate: Certificate of Completion
Pre-requisite: None
Suitability: All Professionals

Establishing Aesthetic Practice & Social Media Mastery is an essential business and marketing course designed for professionals who want to build, grow, or strengthen their aesthetic practice. Combining business strategy with creative communication, this course prepares aspiring entrepreneurs and clinic owners to thrive in today’s competitive aesthetic industry.

Participants will gain practical insights into clinic setup, licensing, insurance, and supplier sourcing while learning how to craft a professional brand identity that stands out. The course also focuses on effective digital marketing strategies—covering social media management, content creation, email marketing, and client retention methods—to help you attract, engage, and retain your ideal clientele.

Backed by real-world examples and years of industry data, this module equips you with the tools to manage every stage of your aesthetic business—from concept to growth. Whether you’re launching your first clinic or refining an existing one, you’ll walk away with actionable strategies for success and sustainability.

Learning outcomes

Assess your qualifications and identify areas for professional upskilling
Comply with council regulations and acquire the required licenses and insurance
Set up an aesthetic treatment environment that reflects professionalism and safety
Source reliable suppliers and plan effective treatment pricing
Develop strong client relationships and deliver exceptional client experiences
Create engaging social media and email marketing content that converts
Build and promote your brand through consistent messaging and social proof
Implement retention and growth strategies to build a loyal, recurring client base

Course modules